“Instructive, educational, inspiring, and sparkly”
— Nikki Bridges, Founder & CEO Lit
“Creatively energizing, productive, fun—and sprinkled with magic”
— Ramy Abdel-Nabi, Director of Lit Learning
service
Research, In-Person Design Sprint
client
The Literacy Group
The Literacy Group (Lit) is committed to ensuring that every kid, everywhere, is a reader. In the span of one week, we facilitated the Lit leadership team in generating ideas, making decisions on which ideas to bet on, creating a working prototype to test those ideas, and receiving actionable feedback from potential users.
challenge
The Literacy Group wanted to explore the potential of online video to support educators and leaders in the literacy space, using the science of reading.
Doing a lot with a little
The Fufu and Grits team facilitated a five-day Design Sprint Workshop to help the leadership team at Lit stop thinking in circles. We identified gaps and patterns in their approach to the programs they thought they wanted to launch. By facilitating the workshop, we offered suggestions for the ideas they had yet to be able to make any progress on. We even prototyped some of their ideas on the fly that week to show them how these programs could scale and help educators who work in the literacy field. We believe in the transformative power of creative ideas and their ability to bring about positive change for our clients and our world. Our creativity is a powerful force for social justice, and we stand on that.
Day 1
At the start of the week, we established goals, with a key focus on clarity. To build momentum for the project, we engaged in exercises to identify and address the project's primary challenges. Each team member independently generated multiple potential solutions to these challenges.
day 2
The next day, we reviewed and voted on the concept solutions created and decided which ideas and concepts we wanted to test to solve our challenge. Once decided, we created a detailed storyboard for the prototype.
Day 3 + 4
For the next two days, we bent time and space to create a high-fidelity prototype and promotional video for “Lit Class”. From scripting to copywriting, staging, filming, and editing, we did a lot with a little.
Day 5
We tested the prototype with 5 potential users, each of whom gave us actionable feedback on the questions and themes around our project.
